Branding

Identity systems that hold up everywhere

A logo is the smallest part of it. We build the whole system — colour, type, layout and voice — so your brand stays recognisable on a billboard, a business card and a 40px avatar.

Brand identity system laid out flat
Why a system

A logo is not a brand. A system is.

Most brands do not break at the mark. They break at the fourth application, when nobody can say what is correct any more. One system, defined once, keeps every surface agreeing.

A logo only

and no rules around it

Colour drifts

with every designer

Pack and web

look like two brands

Every new asset

starts an argument

Packaging

holds at shelf distance

Website

converts on trust

Social

recognisable mid-feed

Print & signage

reproduces in one colour

One brand system, defined once

Colour
Ink#262626
Brand#00272C
Surface#F6F6F6
Paper#FFFFFF

Every palette ships with tested contrast pairings, so the brand stays legible before it stays pretty.

Typography
AaSora — 300/400/700/800
AaCormorant — accent italic

One workhorse sans for everything functional, one serif italic reserved for emphasis. Two families, strictly enforced.

What you get

Everything, handed over properly

01Logo suite — primary, secondary, monogram, favicon
02Colour system with accessible contrast pairings
03Typographic scale and usage rules
04Brand book covering voice, spacing and misuse
05Social, print and packaging templates
06Handover files in vector, raster and web formats

Need an identity that scales?

Tell us where the brand is going and we'll build the system to get it there.

Book a call